Entering into an unexplored animated world, the song explores the difficult dynamic between humans and technology – more specifically phones – and how the obsession and addiction can be akin to one of romance. We follow RIMON as her digital self steps into a new realm, becoming overwhelmed, amazed and totally engaged in her new dimension, but nothing is ever what it seems.
Earlier this summer the Ethiopian/Eritrea-born singer dropped the 6-track, Samuel Kareem produced project which marked a total shift for her sonically and visually. All the creatives involved in the project were found through Instagram with no previous connection to RIMON, a luxury that modern technology offers allowing creatives to connect across the world. The video was animated by Sorek, an animator and designer from Paris – with additional sequences provided by Hilly, based in London. All characters were designed by the incredible Serwah Attafuah, from Sydney.
Watch the 3D video for RIMON’s “Feed Me” below.